This Ad is a parody on the Rudali custom in India. Hopefully this shameful and humiliating custom has by now joined the ranks of Sati and Child marriage in the dustbin of history where i fervently hope it will soon be joined by the likes of the caste system and female infanticide.
Anyway I thought this Ad was funny. Everyone i showed it to thought it was funny. But the question is why has Camlin not dared to put it on air in India. Perhaps they feel in their bones(that might be broken soon) that there are some people who have appointed themselves as guardians of public morality and humor who might not think it’s funny :).