Radio Mirchi and its RJs need a big bump on their head. First they holler in a lingo that is neither Kannada nor English.Some smart alecs have coined the term Kanglish to describe the new khichdi tongue. Then they have a second rung line up of Pee Jokers (PJs) who cut jokes that make one cry in frustration or laugh at the one who is making them and never at the joke itself.Latest Shining examples:
Joke No 1:
First Nut: I heard John Abraham is getting a new hairstyle. He is shaving off all the hair on his head.
Second Nut: Saaaaaaarrr! There will be style. but there is no hair na.
Joke No 2:
First Nut : Saaaaaarrrr I heard Bipasha Basu has signed on a new Big Banner movie
Second Nut: ohieeee!! ohieeee!! Is that why John Abraham has shaved off all his hair.
Me and My fellow Bangaloreans who dare to tune into Radio Mirchi 93.3 FM are assaulted with this inane stuff everyday ;(.
If this was not enough for some reason RM decided to move Five Up??!!
For three days listeners in Bangalore were subject to the “publicity blitz” of the launch of a Brand new Energy drink.
Instead of crooning “Radio Mirchi- Sakkath Hot Magaa” at every opportunity they began to scream “Radio Mirchi- Its Five Up Magaa“. They even went out on the streets and bothered the public about the “new Energy drink”. Whether they had seen it? No one had, Ofcourse. Whether they thought it belonged to Pepsi or Coca-Cola? Public gave some answer and they also asked Whether they thought it would come packed in a tetrapack or in bottles? No one had a clue.
One RJ feigned that he was irritated(so were we) that he had to “promote” this new energy drink without even knowing what it was. He probably did not realise that the listeners did not care either. They just wanted to listen to some songs or atleast hear RJ Rachana or Dr Love if at all they were ill-fated to be subjected to the inane drones of Radio Mirchi RJs.
Atlast the D-Day arrived. No one except the campaign manager was thrilled by now. The thirsty public of Bangalore drowning in the Monsoon floods were in his opinion eager to know about the new “Energy drink”. Then the “bombshell” was dropped.
It was not a Energy drink after all. It was only a publicity campaign to say that Radio Mirchi was moving “Five Up” to 98.3 Mhz from August 1.